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26 Nov 2020

Saudi 2027 AFC Asian Cup bid gains huge support with kickoff of new ‘Play It Forward’ activation

– ‘Play It Forward’ is part of a larger #SaudiUnited campaign which is committed to bringing all segments of Saudi Arabian society together through its love of football and support for the country’s bid to host the AFC Asian Cup 2027.

– ‘Play It Forward’ invites Saudi football fans to complete kick-ups to show their support for the bid, with record levels of engagement received so far. 

Riyadh, Saudi Arabia – 26th November 2020 – Having launched the #SaudiUnited campaign last week, the leaders of Saudi Arabia’s bid for the 2027 AFC Asian Cup have praised the record levels of engagement shown by the population for the campaign’s first activation, ‘Play it Forward’.

‘Play It Forward’ calls on football fans of all ages and abilities, from across Saudi Arabia, to showcase their skills and complete as many kick-ups as possible. Posts are uploaded to Instagram and Twitter by using the hashtag #PlayItForward.

Having been officially kicked off last week by the Saudi Minister of Sport, HRH Prince Abdulaziz bin Turki Alfaisal, the campaign has already seen tremendous levels of support from football enthusiasts across the country. With the kick-off video already reaching over 1.1 million views, the campaign continues to grow exponentially with more and more support pouring in.

Participants have included Saudi Arabian Football Federation (SAFF) President Yasser Almisehal, the country’s leading goal scorer of all-time, Majed Abdullah, as well as a host of young and established players from within the Kingdom. To date, the campaign has reached over 124 million people on social media platforms.

Upon the launch of the campaign, HRH Prince Abdulaziz said: “Our #SaudiUnited campaign is designed to unite football fans from every corner of the Kingdom regardless of which team they support, their age, gender, ability or background. Saudi Arabia has a long-standing, rich and successful football heritage and it so exciting to see our society come together like this under one goal. Together we can show Asia and the world the passion of our players and supporters, and how much our country has to offer to Asian football.”

Reflecting on the outpouring of support, the Saudi Arabian Football Federation (SAFF) President Yasser Almisehal said, “We are incredibly motivated by the overwhelming response and engagement of Saudi football fans who are showing their support with ‘Play it Forward’. Football is at the heart of Saudi Arabian culture, and it so important to us that our fans are involved in our bid to host the 2027 AFC Asian Cup. Having never hosted the Asian Cup, this is a unique opportunity for our country to showcase the Kingdom’s history, heritage and beautiful touristic destinations to visitors from across the Asian continent, and we are excited to see our #SaudiUnited fans come together as one to support this ambition.”

SAFF officially launched their bid to host the 2027 AFC Asian Cup on 9th September 2020. With a firm focus on the future, Saudi Arabia’s bid slogan is ‘Forward for Asia’ and sets out the country’s ambition to provide a new experience, new exchange and new expansion for all of Asian football.

To see HRH Prince Abdulaziz bin Turki Alfaisal complete his part of the ‘Play it Forward’ challenge – and to contribute your own kick-ups in support of the Saudi 2027 bid – visit the Saudi 2027 Instagram channel or search the hashtags #PlayItForward and #SaudiUnited.



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Saudi Arabian Football Federation

The Saudi Arabian Football Federation (SAFF) is the governing body for football across the Kingdom of Saudi Arabia, responsible for overseeing the growth of the beautiful game at the elite and grassroots level.

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